Users will soon have a fresh option that allows them to reduce the quantity of AI-created media appearing in their feeds. This initiative comes as the company disclosed that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This development comes amid a rise in AI content, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A large amount of this content is considered mass-produced AI material, a term for poor-quality, mass-produced content that is typically nonsensical or dreamlike.
“We know from our community that many people appreciate content created using AI tools, from computer-generated images to educational videos, and we aim to offer the community the option to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
TikTok announced that there are presently 1.3 billion videos on its service tagged as made with AI. Overall, over 100 million pieces of content are uploaded to the app daily, making AI-generated material a limited portion of its complete catalog.
User Control Features
Viewers will be able to limit or boost the level of AI-generated videos they view by accessing the “manage topic” setting in the platform and picking AI-made media. Further subjects that can already be adjusted under the filter include current affairs, clothing, beauty, and movement.
Platform Guidelines
TikTok’s policies require creators to label lifelike AI-made content, and it prohibits dangerous fake videos of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be removed under its terms of service.
In addition, the app will from now on attach an artificially created watermark to content made using its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This measure is designed to stop users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a $2m educational fund for professionals and organizations to produce educational content about using AI responsibly. This program will benefit educational bodies focused on teaching coding and technology.
Moderation Strategy
TikTok has defended its content review process, amid controversy over proposals to lay off a large number of content moderators in Britain. TikTok is set to reduce 439 jobs in its content moderation team in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.
A senior executive explained that people-led review would still have a role, but automated tools can safeguard staff by removing the most harmful content before it is viewed by staff. The company reported a 76% decrease in explicit and harmful content reviewed by safety staff over the past year due to the use of its machine learning processes.
It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of dangerous material as rapidly, which is why a significant AI assistance is proving valuable operate efficiently.”
